An Etnyre International Company
Minonk, IL · Founded 1972 · $53.2M Revenue · ~200–250 Employees · 240,000 sq ft
10 AI automation opportunities identified across 4 functional areas, calibrated to SMF's $53.2M revenue, central Illinois labor rates, and confirmed operational signals.
SMF Inc. is a full-service metal manufacturing facility specializing in heavy and light fabrication for original equipment manufacturers (OEMs). Founded in 1972 in Minonk, Illinois, the company expanded in 2013 with a second facility in Anderson, South Carolina. In October 2020, SMF was acquired by Etnyre International Ltd., a family-owned Oregon, Illinois manufacturer of asphalt roadbuilding equipment.
SMF serves Fortune 500 OEMs across construction, automation & robotics, power generation, mining, rail, agriculture, oil & gas, and renewable energy. The company is ISO 9001:2015 certified and operates 240,000 square feet of combined facility space. ZoomInfo confirms SMF is experiencing "very low activity levels compared to other companies in the Manufacturing sector" — a strong signal of limited technology adoption and a significant AI opportunity gap.
Each opportunity is grounded in confirmed operational evidence from public sources.
Website confirms all quoting is manual phone/email-based with no CPQ tool. ZoomInfo confirms more open Sales roles than any point in the past 9 months.
Website shows phone/fax as primary contact methods with no customer portal. Indeed review: "Don't apply for a sales position they run through them like water" — confirms high CSR turnover and manual workload.
ZoomInfo confirms more open Sales roles than past 9 months. Indeed review confirms chronic high turnover. Commercial Director Nick Estes confirmed on LinkedIn.
Powder coating is a confirmed capability. "Clean & Prep Operative" actively hiring at $18.50–$23.44/hr (Minonk, IL) — confirms manual inspection labor. ISO 9001:2015 certification means quality documentation requirements are high.
Indeed review: "The machines are always broken" (Minonk, IL welder, Nov 2021). Maintenance Technician listed as active career category. 240,000 sq ft of facility with heavy equipment including laser cutters, CNC mills, welding positioners, and powder coat ovens.
Planning & Inventory Management listed as active career category. Sr. Inventory Control & Cost Manager (Jennifer Allen) confirmed. Custom job shop with 9 process types across 2 facilities = complex scheduling problem.
Michael Massey confirmed as Purchasing Manager for both Anderson, SC and Minonk, IL plants — a single person managing procurement for 2 facilities. Steel typically represents 30–40% of COGS for a job shop of this type.
Website explicitly states: "our dedicated team relies on a comprehensive scheduling process to help you find the lowest freight cost with the fastest turnaround time" — confirming manual freight scheduling for heavy/oversized loads.
ZoomInfo confirms more open Operations roles than any time in past 12 months AND more open Sales roles than past 9 months. Indeed review: "Don't apply for a sales position they run through them like water."
Director of Finance Brett Mahlman confirmed. High-volume OEM supplier with Fortune 500 customers = high invoice volume, complex payment terms, and AP/AR complexity. ISO 9001:2015 requires extensive documentation and audit trails.
A phased approach sequenced by implementation complexity and time-to-value.
Revenue and employee data sourced from ZoomInfo ($53.2M; 201–500 employees) and cross-referenced with RocketReach. Labor rates calibrated to Minonk, IL / central Illinois market data from Indeed and ZipRecruiter (March 2026). Fully-loaded labor costs apply a 1.35× multiplier for benefits, payroll taxes, and overhead.
Savings estimates apply industry benchmarks from Aberdeen Group, McKinsey Global Institute, and Deloitte manufacturing AI studies to SMF's confirmed operational profile. All "Confirmed" evidence items are directly verifiable from public sources cited inline. "Estimated" items apply industry benchmarks to confirmed data points. A 0.5–0.7× confidence discount is applied to high-end estimates where underlying data is unverified.
This analysis is prepared for informational and business development purposes. SMF Inc. does not publicly disclose financial statements; all figures are estimates based on third-party data sources. Actual savings will vary based on implementation quality, change management, and operational conditions.